Senco Gold & Diamonds Ropes in Actress Ishaa Saha as Regional Brand Ambassador, Launches New Music Video and Bridal Jewellery Collection
Senco Gold & Diamonds, a leading jewellery brand in India, has appointed Bengali actress Ishaa Saha as its regional brand ambassador to promote its bridal jewellery collection. In addition, the company launched a new music video titled ‘Lilabali’ that showcases the beauty of modern brides adorned with Senco Gold’s new bridal jewellery collection during various wedding rituals and events. The music video features an old traditional Bengali folk song with a refreshing modern twist of Hindi hip-hop and rap, accompanying the beautiful moments of a traditional Bengali wedding.
The jewellery brand has also unveiled a new range of bridal jewellery collection called ‘Rajwada 2023’ under Vivaha Collection, which offers a glamorous and stylish line of jewellery for the bride-to-be. The collection includes indigenous craftsmanship to create jewellery that embodies the rich culture and heritage of India.
Renowned Bengali actress Ishaa Saha, who gained prominence for her roles in the movies ‘Projapoti Biskut’ and ‘Sweater,’ is the fourth regional brand ambassador appointed by Senco Gold & Diamonds. The company has previously roped in various prominent actresses to promote its products in different parts of the country. These include Tollywood actress Madhumita Sarkar for the Everlite collection in the East, Assamese actress Sunita Kaushik for the North-East, and Bengali actress Ditipriya Roy for the Gossip Collection. Jaya Ahsan, a leading Bangladeshi actress, also endorses Senco Gold & Diamonds’ bridal jewellery collection, while Bollywood actress Kiara Advani promotes the brand nationally. Former Indian cricketer Sourav Ganguly promotes the brand’s men’s jewellery collection called “AHAM,” and sports-star Dutee Chand endorses the brand’s Everlite and Pride collections.
According to Ms. Joita Sen, Director of Senco Gold & Diamonds, the appointment of Ishaa Saha as the brand ambassador reflects the elegance of Bengali brides, and the new ‘Lilabali’ campaign video showcases how the brand offers the perfect blend of tradition and modernity in its wedding jewellery. Mr. Suvankar Sen, MD & CEO, Senco Gold & Diamonds, stated that the appointment of Ishaa Saha is part of the company’s ‘Hyperlocal’ approach to establish a deeper customer connect and enhance the visibility of its brand in the east and north-eastern region of the country.
Actress Ishaa Saha expressed her honour in being associated with a brand like Senco Gold & Diamonds, which has a legacy of over five decades in the jewellery business. She stated that the new collection of the brand is something that she personally likes and is happy to represent. The music video’s Director and Cinematographer, Piyash Ghosh, said that the experience of exploring the beauty and richness of Bengali wedding traditions through music was truly fulfilling for his team.
The music video ‘Lilabali’ can be viewed on YouTube, and the price of the new bridal jewellery collection starts from two lacs onwards.
