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Kolkata : Dava India Generic Pharmacy, the largest private generic pharmacy retail chain in India, has unveiled its latest initiative, Project Sanjeevani, aimed at providing affordable medicines to the people of West Bengal. The franchise model will be introduced across 400+ areas of the state, generating employment opportunities and income for the local communities.

Under the leadership of Dr. Sujit Paul, the Group CEO of Zota Healthcare, Dava India plans to expand its presence in West Bengal by reaching every village, followed by the establishment of 1000 outlets across India within the current financial year. With 30 outlets already in operation in West Bengal and a total of 650 outlets across India, Dava India is dedicated to bringing high-quality, cost-effective medicines to the masses.

“Project Sanjeevani will not only facilitate access to high-quality affordable medicines for the 7 crore+ population of West Bengal but also create employment opportunities in the rural areas of the state,” stated Dr. Sujit Paul during the launch event.

Since its inception in 2017, Dava India has transformed the healthcare landscape in India by offering high-quality generic medicines at significantly lower prices. With savings of up to 90% on medicine bills, Dava India Generic Pharmacy has gained a loyal customer base of 7.5 million across the country.

Dr. Sujit Paul’s vast experience and expertise have contributed to Dava India’s rapid growth and successful penetration into West Bengal. In addition to generic medicines, Dava India also provides a wide range of over 2200 products, including OTC, cosmetics, gym supplements, nutraceuticals, ayurvedic remedies, surgical items, Panchagavya products, and exclusive co-branded Khadi India products. The brand aims to make high-end premium products accessible to all at affordable price points.