Royal Stag Boombox and Viacom18 Launch Groundbreaking Music Collaboration, Unveiling the First Original Song ‘Pehle Jaisi Baat Nahi’
In a historic partnership, Royal Stag Boombox and Viacom18 have introduced a one-of-a-kind musical experience that blends the melodious charm of Bollywood with the raw energy of hip hop, giving rise to an entirely new genre of music. This collaboration aims to celebrate the spirit of ‘Living it Large’ and captivate the hearts of the younger generation with exciting and innovative musical offerings.
The first of four original music tracks, ‘Pehle Jaisi Baat Nahi,’ marks the commencement of this groundbreaking venture. The track features an exceptional collaboration between Jasleen Royal, the queen of soulful singing, and the dynamic rapper Dino James.
The song exudes a mesmerizing blend of quintessential Bollywood vibes with pulsating hip-hop beats, resonating strongly with today’s youth. ‘Pehle Jaisi Baat Nahi’ tells the heartfelt story of a young couple’s relationship struggles, evoking emotions of lost love and nostalgia.
Royal Stag Boombox, renowned for enthralling music lovers in various cities across India, such as Manipal, Bhubaneshwar, Pune, Indore, and Dehradun, now enters a new phase with the launch of four original music videos. The collaboration with Viacom18 adds an extra layer of expertise in concept development and brand solutions to this musical extravaganza.
As a unique Phygital format, the four Melody x Hip Hop tracks will be released across multiple platforms, ensuring music enthusiasts across the country can savor this innovative musical fusion.
Speaking about the project, rapper Dino James shared, “It is amazing to be a part of this distinctive musical experience that Royal Stag Boombox has curated, and this new song perfectly depicts my unconventional approach towards music. I hope people relate to the heartfelt emotions we have poured into this song.”
Echoing the sentiment, singer Jasleen Royal added, “As a singer, I enjoy the idea of creating something unique, and Royal Stag Boombox is the ideal platform to unveil that. I cannot wait for the audience to experience the love, passion, and energy of Pehle Jaisi Baat Nahi.”
With music being a significant passion pillar for Seagram’s Royal Stag, and the contemporary youth being inclined towards exploring exciting new forms of music, this collaboration is set to stir the imagination of the current generation. By blending the music they have inherited – Bollywood scores, with the genre that speaks to them, hip hop, Royal Stag Boombox aims to strike a chord with the audience and create a memorable musical journey.
‘Pehle Jaisi Baat Nahi’ is now live on YouTube, various social media platforms, and major audio streaming platforms, inviting music enthusiasts to indulge in this unique musical experience.
