Senco Gold & Diamonds Collaborates with ‘Cheeni 2’ Movie to Showcase ‘Ginkgo and Mariposa Collections’ from Everlite Brand
Kolkata, August 16, 2023 – Senco Gold & Diamonds, a leading jewelry retailer in India, has joined forces with the blockbuster Bengali film ‘Cheeni 2’ to showcase their exquisite ‘Ginkgo and Mariposa Collections’ from the renowned Everlite brand. The collections, which include meticulously crafted gold earrings, necklace sets, pendant sets, rings, and bangles, are inspired by the movie’s theme of empowerment and self-discovery.
The heartwarming comedy-drama ‘Cheeni 2′ centers around the journey of two women who form a deep bond while navigating shared struggles. In line with the film’s narrative, Senco Gold & Diamonds’ Ginkgo and Mariposa Collections add a touch of luxury and allure to each character and scene.
To celebrate this collaboration, Senco Gold & Diamonds hosted a glamorous event at their historic Bowbazar showroom, graced by the presence of the brand’s esteemed ambassador and the lead actress of ‘Cheeni 2,’ Madhumita Sarcar. The event showcased the stunning Ginkgo and Mariposa Collections, capturing the essence of the movie’s themes.
Ms. Joita Sen, Director and Head of Design & Marketing at Senco Gold & Diamonds, highlighted the significance of the Mariposa collection, drawing parallels between the journey of a butterfly and the phases of a woman’s life. The Ginkgo collection, inspired by longevity and positivity, resonates with the ancient Ginkgo plant’s enduring existence in the Amazon.
Madhumita Sarcar, renowned actress and brand ambassador of Senco Gold & Diamonds, expressed her honor to be associated with the legendary brand, praising its rich legacy of over five decades. She enthusiastically welcomed the alignment between her film and the Mariposa and Ginkgo Collections from Everlite. The collections, featuring an array of gold pendants, necklaces, and rings, beautifully complement the film’s charm, blending elegance with storytelling.
Senco Gold & Diamonds, known for its diverse and unique range of gold, diamond, and silver jewelry, caters to various styles, from everyday wear to bridal designs. ‘Cheeni 2,’ starring acclaimed Bengali actors Madhumita Sarcar, Aparajita Adhya, Lily Chakraborty, Anirban Chakrabarti, and Soumya Mukherjee, premiered in theaters on August 11, 2023. This collaboration between Senco Gold & Diamonds and ‘Cheeni 2’ adds a touch of glamour and artistry to the world of jewelry and cinema.
