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National : In a harmonious blend of music and eco-consciousness, Signature Packaged Drinking Water proudly announces its presenting sponsorship of the 10th edition of the Ziro Festival. This collaboration epitomizes Albert Einstein’s wisdom – the understanding that living well and doing good can coexist beautifully.

Set amidst the breathtaking Ziro Valley of Arunachal Pradesh, the Ziro Festival is renowned as India’s greenest music festival. From September 28th to October 1st, 2023, attendees will immerse themselves in soulful music, farm-to-table local cuisines, and locally inspired beverages. Beyond the melodies, this festival offers an opportunity to learn sustainable living practices from the local Apatani tribe, masters of recycling and repurposing.

Hand in hand, Signature Packaged Drinking Water and Ziro Festival commit to nurturing a greener planet. Through masterclasses, environmental conservation activities like plogging, and exclusive campsite experiences, they aim to inspire conscious living and leave zero waste behind.

The festival boasts an electrifying artist lineup, including Lee Ranaldo, Leon Somov, Farhan, and many more, with a new stage dedicated to electronic music. The Popi Sarmiñ Creative Space will also host community engagement initiatives and workshops.

Ruchira Jaitly, Executive VP and Portfolio Head, Marketing, Diageo India, expressed excitement about showcasing conscious living through this collaboration. Anup Kutty, Co-Founder of Ziro Festival, appreciates Signature Packaged Drinking Water’s support for their sustainability-focused project, while Bobby Hano, Festival Director, envisions a boost for responsible tourism in the northeast.

Signature Packaged Drinking Water invites Green Seekers to reconnect with nature’s authentic experiences and make conscious choices for a better life. Follow their journey on Instagram