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National : Bisk Farm, a prominent Indian Biscuit & Bakery brand, unveiled acclaimed actress Rashmika Mandanna as their Brand Ambassador, specifically representing the ‘RUSKIT Brand.’ The versatile actor will endorse the delicious range of crunchy baked toast available in four variants, perfect for tea-time enjoyment.

Known for innovation and quality, Bisk Farm aims to leverage Rashmika’s charm to amplify market presence. The move signifies a strategic focus on the Rusk category, aiming for substantial growth in revenue. With Rashmika’s magnetic energy aligning with the brand’s ethos, Bisk Farm seeks to bring joy to consumers through their delectable offerings.

Mr. Vijay Singh, Managing Director of Bisk Farm, expressed excitement about this partnership, highlighting Rashmika’s resonance with the brand’s values and the millennial audience. Rashmika echoed enthusiasm, citing Bisk Farm’s growth commitment, envisioning a fruitful association.

SAJ Food Products, the parent company, targets a revenue milestone of Rs 5000 crore by FY29, aspiring to elevate BISK FARM into a national brand. This strategic collaboration with Rashmika Mandanna marks a significant stride in this trajectory.

Alongside the announcement, Bisk Farm introduced an engaging campaign showcasing the irresistible combo of RUSKIT’s crunch with Rashmika’s charm, capturing #TheresNoTeaWithoutRUSKIT. As SAJ Food eyes an expansive pan-India presence, the collaboration with Rashmika reflects their ambition and strategic growth plans, focusing on key markets in Karnataka and other southern states.

The partnership signifies a dynamic synergy aiming to elevate Bisk Farm’s presence while delighting consumers with a perfect cup of tea complemented by the satisfying crunch of RUSKIT.

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