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Kolkata : Dalmia Cement unveils a groundbreaking brand strategy, redefining its commitment to home builders as the Roof Column Foundation (RCF) Expert. With the launch of its campaign, “RCF Strong toh Ghar Strong,” the company aims to guide customers in utilizing cement effectively, particularly in critical areas like the roof, column, and foundation of homes.

The campaign, featuring superstar Ranveer Singh, emphasizes the importance of choosing the right cement and adhering to best construction practices. Puneet Dalmia, MD & CEO of Dalmia Bharat Limited, emphasized the brand’s legacy and commitment to consumer-centricity, highlighting the campaign’s focus on ensuring structural integrity and long-lasting homes.

Ranveer Singh expressed his admiration for Dalmia Cement’s 80-year contribution to the construction sector, pledging to advocate for the significance of Roof Column and Foundation in home construction.

Mr. Sameer Nagpal, COO of Dalmia Cement (Bharat) Ltd., stressed the brand’s role in empowering consumers with informed choices. He emphasized Dalmia Cement’s expertise in optimizing cement for RCF applications and its dedication to assisting home builders and contractors in using the cement effectively.

Dalmia Cement’s initiative signifies not only a brand transformation but also a commitment to building homes that stand the test of time, supported by technical expertise and superior product quality.