Senco Gold & Diamonds Unveils ‘Aparupa’ Durga Puja Campaign Celebrating Women’s Inner Beauty
Kolkata: Senco Gold & Diamonds, a leading pan-India jewelry retailer with a legacy of 85 years and 167 showrooms across the country, has launched its latest Durga Puja campaign, “Aparupa.” This marks the fourth consecutive year that Senco Gold & Diamonds has celebrated the festival through a special campaign, emphasizing the inner beauty, resilience, and strength of women.
Ranked as the 2nd Most Trusted Jewelry Brand by TRA, Senco Gold & Diamonds has consistently honored women not only through its jewelry but also through various CSR activities. The “Aparupa” campaign, inspired by the grandeur of a ‘bonedi raaj bari’ (aristocratic household) style Durga Puja, captures the rich cultural heritage of Bengal. The campaign’s visuals depict traditional rituals, from alpona to shondhe aroti, with a striking red theme symbolizing both the divine presence of Maa Durga and the brand’s identity.
Aparupa, meaning “unparalleled beauty,” embodies the essence of Maa Durga and every woman who mirrors her grace. The jewelry designs in this campaign balance cultural significance with modern styling, offering pieces that resonate with various personalities.
Mrs. Joita Sen, Director and Head of Marketing & Design at Senco Gold & Diamonds, stated, “This campaign celebrates the cultural richness of Bengal during Durga Puja, the craftsmanship, and the spirit of the woman, her inner beauty.” The campaign features brand ambassadors Ishaa Saha, Madhumita Sarcar, Sauraseni Maitra, and Swastika Dutta, each representing different facets of womanhood. The new campaign film captures the spirit of homecoming, tradition, and modernity that defines Durga Puja celebrations.
Sharodiya Begins with Aparupa.
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