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Kolkata: Vura Bau-Chemie LLP, a prominent global construction chemical brand, has announced the appointment of cricket legend and former Indian captain Sourav Ganguly as its new brand ambassador and mentor. This strategic partnership aims to reinforce the company’s commitment to innovation and quality while expanding its market presence.

Expressing his enthusiasm for the collaboration, Ganguly stated, “I am delighted to associate with Vura, a company that seamlessly blends cutting-edge technology with a strong commitment to excellence. Whether in cricket or in life, building something that endures requires vision and teamwork. Vura’s approach to growth, driven by innovation and human values, resonates with my principles. I look forward to supporting their mission of building better together.”

Minesh Chaudhari, CEO of Vura, shared his excitement over the partnership, saying, “We are honored to welcome Sourav Ganguly as our brand ambassador. His leadership, commitment to excellence, and integrity align perfectly with our values. At Vura Bau-Chemie, we are dedicated to creating a legacy for future generations. Our innovative products undergo rigorous research and development processes to ensure superior quality. We invest significantly in R&D to develop result-oriented solutions for the building materials and construction chemical industry. Some of our products incorporate advanced fiber power technology, setting a benchmark in the industry. As the fastest-growing brand in our category, we plan to establish three new manufacturing facilities and ten additional warehouses across India to meet increasing domestic demand while launching our export division. Furthermore, we are extending our reach from urban to rural markets and neighboring countries, with aspirations to launch an IPO in the coming years. With Ganguly on board, we aim to make Vura a household name.”

Amit Chaudhari, Director of Vura, also highlighted the significance of this association, stating, “Having Ganguly as our brand ambassador will not only strengthen our market presence but also inspire our team to push boundaries. He has expressed unwavering support for our expansion plans, reinforcing our vision of building a lasting legacy.”

About Vura Bau-Chemie LLP: Vura is a global leader in manufacturing high-quality construction chemicals, including tile and stone adhesives, stone care sealers and cleaners, specialized waterproofing solutions, and a range of construction chemicals formulated with world-class German technology. All products adhere to ISO, IN, and EN quality standards, ensuring superior performance and reliability.

This collaboration marks a significant milestone for Vura as it continues its journey toward becoming a dominant force in the construction chemical industry, backed by innovative solutions and a strong commitment to excellence.