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Kolkata : Samsung, India’s leading electronics brand, has launched its latest smartphone series, the Galaxy A54 5G and Galaxy A34 5G in the Indian market. The new phones are designed with durability and enhanced entertainment features, making them a top choice for consumers. According to the General Manager of Mobile Business, Samsung India, Akshay Rao, the launch of the Galaxy A54 5G and A34 5G will drive the adoption of 5G smartphones among Indian consumers and help Samsung consolidate its 5G leadership in the country.

Last year, as per Counterpoint Research India Smartphone Model Tracker Dec 2022, the Galaxy A series was the largest-selling and the fastest-growing (above 10 million units) smartphone series in India. Furthermore, Samsung was the number one 5G smartphone manufacturer (by volume) in India in 2023, per Counterpoint Research India Smartphone Model Tracker Dec 2022.

The Galaxy A54 5G and A34 5G come with a floating camera setup and a metal camera deco that matches the device’s color. The Galaxy A54 5G features a glass back, giving it a premium look and feel. Both devices offer spill and splash resistance with an IP67 rating and are built to resist dust and sand. The display on both devices comes with Corning Gorilla Glass 5 protection, which offers improved scratch and drop protection.

Galaxy A54 5G boasts a 50MP OIS primary lens along with a 12MP ultra-wide lens, while the Galaxy A34 5G comes with a 48MP OIS primary lens and an 8MP ultra-wide lens. Both models also come equipped with a 5MP macro lens. These devices get the flagship ‘Nightography’ feature, which helps consumers shoot brighter and sharper photos and videos in low light.

Galaxy A54 5G and Galaxy A34 5G come with Super AMOLED technology and minimized bezels. The 120Hz refresh rate on both devices allows for incredibly smooth scene-to-scene transitions, even in fast motion. With a 5000 mAh battery, the Galaxy A54 5G and Galaxy A34 5G can last for more than 2 days on a single charge.

Both devices ensure top-notch security with Samsung’s defense-grade security platform Knox, which protects personal data in real-time. The Galaxy A54 5G and Galaxy A34 5G also offer four OS updates and 5 years of security updates, ensuring that the devices remain up-to-date and secure.

The Galaxy A54 5G and Galaxy A34 5G offer consumers a host of meaningful experiential features that enrich their lives. The all-new Samsung Wallet lets consumers have a seamless cards’ Tap and Pay and UPI payments experience. Users can also securely access their Digital IDs such as PAN, Driving License, Vaccine certificates, and many more.

The Galaxy A54 and A34 come in different memory variants and colors with varying prices, and easy EMI across Samsung exclusive and partner stores, Samsung.com, and other online platforms starting March 28, 2023. Consumers can also avail of various offers such as a bank cashback or a Samsung Upgrade.