Headlines Now

Kolkata: Canon India, a leading technology brand, has announced its firm commitment to the Eastern market with the launch of a groundbreaking ‘Live Office Infrastructure’ in Kolkata. The state-of-the-art facility aims to enhance the customer experiential journey and bolster Canon’s presence in the East region. The move is part of Canon’s ambitious 2023 growth strategy for the Indian market, focusing on transformation and solidifying its position as a futuristic and innovative technology brand. By integrating technology and portfolio experientials, Canon India aims to provide comprehensive education and empowerment to all stakeholders in the East market.

The Live Office in Kolkata is designed as a cohesive platform to showcase Canon’s legacy of technological innovation. It offers a wide range of products, including cameras, printers, surveillance cameras, copiers, and multi-functional devices, all under one roof. With unique demo zones, the Live Office enables customers and partners to gain a comprehensive understanding of Canon’s offerings and experience the brand’s innovative legacy firsthand, facilitating informed purchase decisions. Additionally, the platform allows employees to collaborate with customers, gaining valuable insights and effectively meeting their requirements.

Mr. Manabu Yamazaki, President & CEO of Canon India, expressed his excitement about the launch, stating, “Following the successful introduction of the Live Office concept in Mumbai, we are thrilled to bring this innovative concept to Kolkata as part of our Pan-India transformation journey for 2023. Regional penetration remains a core focus area for Canon India, and the Live Office signifies our commitment to providing unique experiences to our customers while showcasing our complete portfolio of products and services. This initiative will help us strengthen our brand connect with customers and partners.”

Emphasizing the significance of the East Market, Mr. Yamazaki added, “Kolkata serves as the strongest market for our East channel, attracting customers from surrounding states and exhibiting positive growth across B2C and B2B segments. We are confident that the Live Office will be a game-changer, further strengthening our customer relationships. Moving forward, we will continue our agile approach and expand our footprint in the country, empowering customers with unprecedented products, services, and solutions.”

In addition to the Live Office infrastructure, Canon India has been revolutionizing its product portfolio and organizational workflows as part of its transformation strategy for 2023. The company aims to create exceptional customer experiences through various successful experiential formats, including Image Square, PIXMA Zone, BIS Lounge, and NVS experience centers across the country. With its commitment to technological innovation and customer-centric approach, Canon India is poised to make a significant impact in the Eastern market and beyond.