Headlines Now

New Delhi: CG Corp Global’s FMCG division, CG Foods, which owns the renowned noodle brand WAI WAI, has unveiled an exciting collaboration with Bollywood superstar Ayushmann Khurrana, who will now serve as the brand’s official ambassador. WAI WAI, with a legacy spanning 25 years and a dedicated youth fanbase, is set to reinforce its position in the market through this partnership with Ayushmann Khurrana, known for his genuine and versatile appeal among the youth.

Under the theme and tagline “WAI WAI Wala Taste,” this collaboration aims to celebrate the distinct flavor, taste, and seasoning that have endeared WAI WAI to its enthusiasts.

Commenting on this exciting partnership, Actor Ayushmann Khurrana expressed, “It’s an absolute pleasure to be associated with a youth-centric brand like Wai Wai. What sets it apart is the vibrant and diverse range of products it offers. From an array of exotic noodles catering to every taste, region, and preference, the brand lives up to its name.”

Mr. Varun Chaudhary, Managing Director of CG Foods & CG Corp Global India, stated, “Collaborating with Ayushmann Khurrana was my top priority, and I am delighted that we have joined forces in such a short time. This partnership comes at a critical moment when my vision for the brand includes not only exponential growth in sales but also the establishment of deep connections with WAI WAI fans across the country. India is an important market for us, and I am dedicated to ensuring that WAI WAI attains a leadership position with its roots deeply entrenched in India.”

WAI WAI has strategically decided to foster a stronger connection with the emerging generation, encompassing young adults, teenagers, and working professionals. As the sole standalone brand producing pre-seasoned noodles, colloquially referred to as ‘Brown Noodles,’ WAI WAI is set to introduce an exciting transformation to the market.

The brand is gearing up to delight its dedicated aficionados of Korean spicy cuisine with a thrilling and exotic assortment of 2X Spicy noodles, presented through its sub-brand ‘Dynamite.’ With the recent signing of Ayushmann Khurrana, the brand is now poised to embark on a dynamic 360-degree campaign that holds the potential to resonate deeply with the contemporary youth.

The triumph of this campaign and partnership pivots on the significant stride taken in the right direction. This ambitious goal underscores the brand’s unwavering commitment to growth and innovation, bolstered by its collaboration with Ayushmann Khurrana, as it continues to carve its path as a leading player in the market